American Egg Board shares Gen Z consumer insights research
July 27, 2020
This year’s Institute of Food Technologists’ SHIFT20 event focused on the future of food. In conjunction, the American Egg Board shared its latest white paper on Gen Z, which is just beginning to make its mark on food and beverage innovation.
Key Findings from a Generation Z survey of 8,000 US teens
April 12, 2019
Generation Z, which contributes approximately $830 billion to US retail sales annually, represents an influential consumer group where wallet size and allocation provide a proxy for category interest.