New Food & Beverage Products Video: Kashi also unveiled that with the support of consumers, it will source Certified Transitional ingredients from more than 4,200 acres of US farmland – a 400% increase since the Certified Transitional program started in 2016. Participating farmers have received more than $1 million to support their transition from conventional to organic.

According to Nielsen, organic corn-based foods and meat is approximately a $2 billion retail market with over 10% annual growth for the past three years. In addition, Certified Transitional product retail dollars sales have grown 5-fold over the past year versus the prior year.