Consumers are rejecting the mass-produced and generic and will favour products positioned as simplified and of better quality, with an implied level of status. In the food and beverage industries, the trend is leading to an increased consumption of local ingredients and craft drinks.

To establish a better understanding of its meaning, Symrise identified the key drivers of the craft concept in foods and beverages. It also examined the relevance and perception of craft across a spectrum of key food and beverage categories, all of which have helped uncover numerous opportunities for innovation.

Artisan products have a new position in the US market as more consumers express interest about what's in their foods and drinks—as well as where and how those items are produced.

From coffee to "crafted" and floral to functional, this year's National Restaurant Association (NRA) Show featured a wide variety of foodservice beverage trends.

New Food & Beverage Products Video: Varieties include Traditional Ginger Beer, Earl Grey Ginger Beer, Mango Ginger Beer, and Lemon & Lime Ginger Beer

The sugar-free ginger ales are sweetened with stevia, USDA-Certified organic, non-GMO, gluten free, caffeine free and vegan.

Like all DRY Sparkling beverages, Watermelon DRY Sparkling is Non-GMO Project Verified, caffeine-free, gluten-free, OU certified kosher, and sodium-free.

Renfro Foods, makers of award-winning salsas known for their unique flavors and other specialty food products, introduced Mrs. Renfro’s Craft Beer Salsa. 

1893 from the Makers of Pepsi-Cola attempts to satisfy elevated palates. The brand introduced two new exciting flavors to its portfolio – Citrus Cola and Black Currant Cola. 

Each product in the line was inspired by and developed with an Award Winning Mixologist to set a new standard for quality, authenticity and convenience.