The products bolster the 2020 SlimFast Keto lineup to 21 total products including ready-to-drink meal replacement shakes, meal replacement bars, snacks, and shake mixes delivering convenience and ease to men and women following the Keto diet.  

Whole Food Drinks contain a balance of proteins, fats, carbohydrates, vitamins, minerals and antioxidants.

The meal replacement shakes and bars, along with the fat bomb snacks and other products in the SlimFast Keto line are all formulated on the principles of ketogenic nutrition: high-fat, low-carbohydrate, and moderate-protein.

New functional foods, drinks and supplements introduced to the Better For You segment in July 2018.

Rational Foods just released its nutrient-packed Achieve® food pouches. Created by Sean Daly, a chef and director of food innovation and Dr. Jonathan Thompson, a bariatric surgeon and Daly's longtime friend, Achieve® food pouches offer an alternative to sweet, powdered shakes for meal replacement nutrition.

Compiling findings from more than 1,500 consumer responses, as well as menu and industry data from the Ignite database, the comprehensive 2018 Snacking Occasion Consumer Trend Report serves as a guide for foodservice operators and suppliers to help them understand consumer usage and attitudes toward snacking and to identify key areas of opportunity.

Although most snack foods are eaten between meals, snack foods eaten at main meals now represent 24% of all snack food eatings, which is up from 21% five years ago, according to NPD’s continual tracking of US consumers snacking attitudes and behaviors.  

The smoothie line was developed in collaboration with Harley Pasternak, celebrity fitness trainer.