Recent color innovations such as “unicorn” and “rainbow” evoke feelings of fun and intrigue. Thanks to Instagram and other social media platforms, a food’s appearance has become even more important than its taste, and supports the impression of flavor, quality, freshness and innovation. Vibrantly colored food is omnipresent in every social media feed and by using Exberry®: “Selfies can become Healthies”.

Websites like Epicurious and the Kitchn waxed poetic about the sprinkle-dusted “fairy” toast.