As an industry we’ve read lots of published research on consumer attitudes and purchase behavior during the COVID-19 crisis. Those who manage existing food and beverage brands have been in the thick of it, dealing with huge swings in demand, closures, new operating procedures, and the like.

A focus on distinct innovation and product development capabilities is paying off for some companies as they deliver between 3-7% higher annualized revenue than their peers, Accenture research shows.