Unlike other label claims, such as “natural” or “regenerative,” “USDA Organic” is the only federally defined and enforced eco-label in the marketplace. It is backed by third-party certification and provides traceability from the farm to the consumer.

The Organic Trade Association (OTA) received a record level of funding of more than $1 million from the US Department of Agriculture’s Market Access Program (MAP) to promote US organic products around the world in 2023. The award, totaling $1,011,911 in new funding to the association, is an almost 10% increase from the 2022 levels, and the largest MAP award ever received by OTA.