consumer research | Prepared Foods

Gen Z Poised to Change the Face of Food

Accounting for 20.67% of US consumers and nearly one-third of the global population, Gen Z’s economic power is the fastest growing across all generations

February 15, 2023

Gen Z is the most racially and ethnically diverse generation, too. According to Pew Research, Gen Z represents the leading edge of the country’s changing racial and ethnic makeup – with 52% non-Hispanic White, 25% Hispanic, 14% Black, 6% Asian and 5% a different race or two or more races. The US Census Bureau projects that by 2026, the majority of this generation will be non-White.

Kerry: Protein for Wellness

Kerry shares global consumer research: “The Protein Mindset”

November 30, 2021

New global research from Kerry indicates that most protein consumers are motivated by health and wellness, with 50% of respondents associating protein with “healthy diet” and 46% with “healthy lifestyle.”

R&D STRATEGY SERIES: CONSUMER INSIGHTS

Taking Food Concepts to the Next Level

Product development success hinges on getting those conceptual designs just right

Dave Lundahl

September 28, 2021

By using behavioral insights and co-creation at this crucial stage, you can avoid wasting time and money, and build a concept from which you can measure the potential to impact people's lives.

Givaudan Reorganizes Taste & Wellbeing Product Portfolio Around Food Experience Spaces

Change demonstrates commitment to creating food experiences that feel good and do good for consumers

March 10, 2021

Givaudan Taste & Wellbeing announced it has strategically realigned its portfolio to better reflect how, through its expanded product offering and capabilities, it supports customers to deliver future facing food experiences that consumers value.

Fruit-Forward Kombucha Brand Reveals Untapped Market Potential in Consumer Study

KÖE Organic Kombucha breaks down barriers to entry for kombucha category

February 24, 2021

KÖE Kombucha, fruit-forward, organic kombucha in a convenient can, released results from a recent consumer study on perceptions and challenges associated with the kombucha market. The findings reveal several untapped opportunities to welcome those unfamiliar with kombucha into the category.

New Research Reveals America's Fruit & Vegetable Consumption is Eroding

Produce for Better Health Foundation's ongoing study shows fruit and vegetable consumption has declined nearly 10%

February 23, 2021

Despite decades of industry and public health efforts, America's fruit and vegetable consumption continues to decline, according to newly released State of the Plate: America's Fruit and Vegetable Consumption Trends research from the Produce for Better Health Foundation (PBH).

InsightsNow Announces US Team Expansion

Behavioral research company adds experts to serve clients, bolster innovative studies and expand reach

February 11, 2021

InsightsNow, a behavioral research firm, expanded its US team. The company added six new hires: Michael Dimanshtein, Tanner Hill, Kenny McMahon, Merva Morina, Renee Novak, and Art Siegert, to strengthen InsightNow’s reach and expertise in the insights industry.

New Venture Firm Supply Change Capital Invests in Diverse Food System Changemakers

By 2045, American demographics shift, as the minority becomes the "New Majority," according to The Brookings Institute

February 8, 2021

Supply Change Capital co-founders Noramay Cadena and Shayna Harris are focused on creating a seat at the table for diverse entrepreneurs in food and foodtech.

2021 Predictions: CONSUMER INSIGHTS

Today’s Consumers are Shifting to New Eating Behaviors

Look for consumers to settle into the new normal as it helps them remain distanced while saving trips to the store

Darren Seifer

December 18, 2020

You don’t have to be an expert in, well anything, to know 2020 was a year like no other.

Words like “unprecedented” were heard on a daily basis.

2021 Predictions: FOOD & BEVERAGE TRENDS

Mission Field Predicts a 2021 Return to Normal, with Some Lasting Changes

National online survey tracks shopper attitudes toward in-store sampling

Carolina Fryer

December 10, 2020

We all know it’s been quite a year. Enough said. I want to start by focusing on the remarkable resiliency and adaptability of US consumers.

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