As coronavirus spreads nationwide, a recent survey by First Insight found that news of the virus is impacting the shopping behavior of 75% of respondents, up from 45% (a 70% increase) when comparing to a survey fielded in late February. The survey by First Insight, Inc., a leading technology company transforming how retailers make product investment and pricing decisions, also pointed to significant swings in behavior by women and Baby Boomers over the last three weeks. 

New research from Innova Market Insights identifies key characteristics and differences among Generation Z, Millennials, Generation X and Baby Boomers and the way that holistic nutrition approaches can be tailored to these generational groups.

While almost half of Americans have no tie to the clean label concept, approximately 41% of Americans actively seek products with the clean label designation with some regularity.

The US yogurt category is already seeing high levels of low/no sugar development, with 20% of all launches in 2018 carrying such claims, up from just 4% in 2013.

NPD Group projects consumer trends for 2019 and beyond.

Comparatively, the men and women of the 45-65 age group are healthier and more active than when their parents were the same age. While this is good news, they also are beset in record numbers by unfortunate health issues, such as obesity, diabetes, cancer, arthritis, and heart disease. To help resolve this dichotomy, nutrition experts recommend eating more nutrient-rich food and beverage products to help fill the gap. Enjoying better foods and beverages can allow many Boomers and X-ers to live longer, happier, and healthier lives.

The key shifts are how consumers shop, define convenience, use restaurants and foodservice outlets, and personalize health and wellness, according to NPD’s recently released Eating Patterns in America report.

While Americans want the option of seasonal food and drink throughout the year, over three-quarters (78%) consider seasonal dishes to be a treat and more than two in five (42%) say they are willing to pay more for a seasonal dish when dining out.