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US Hispanic Shopper Behavior Study

Hispanic shoppers are more engaged than US shoppers with many digital tools — including social media — along the grocery path to purchase

July 7, 2016

As the US Hispanic population continues to grow in size and influence, Acosta, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, and Univision Communications Inc. (UCI), a media company serving Hispanic America, have released the 5th Edition of The Why? Behind The Buy™ US Hispanic Shopper Study. This new research explores the buying patterns and behaviors of these highly experiential shoppers and provides insights CPG brands and retailers can leverage to better appeal to and connect with this important shopper segment.

Connecting leaders through discussion and insights on thought leadership, strategy, customer trends, technology, brand building, sustainability & society.

Whether it’s in response to aging or the daily stress of life in a fast-paced, polarized world, consumers turn to supplements—and increasingly to finished foods and beverages—to address cognitive health and feelings of stress and anxiety.

Items Tagged with 'univision communications'

ARTICLES

US Hispanic Shopper Behavior Study

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