Category growth and rising consumer demand for fresh and high quality baked foods drive strategic, first-time acquisition for Hostess
June 20, 2016
Tapping into the rapidly expanding in-store bakery category, Hostess Brands has completed its acquisition of Superior Cake Products, Inc., a Massachusetts-based in-store bakery company. This is the company’s first acquisition since the Hostess brand returned to the market under new ownership in 2013.