Cannabis-infused chocolate makers are building on the familiarity and function of the format to deliver nostalgic and indulgent flavor experiences alongside a variety of dosage options.
Cannabis Products Insider recently spoke to Alexandre Poulin, Gayonica’s chief innovation officer, about the inspiration behind the Jublee brand, its development and future plans for expansion.
Flavor firms say classic combinations continue to pervade the edibles market, but manufacturers are increasingly exploring profiles that communicate wellness, offer culinary adventure and celebrate the distinct flavors of the cannabis plant.
Driven by format familiarity, consumers’ desire to avoid alcohol, and new cannabis markets becoming operational, beverage is one of the fastest-growing segments, outpacing the growth of the overall edibles category.