Every year poses its share of market challenges to companies operating in the snack and bakery market—a vital economic sector, which at retail alone accounts for over $100 billion in annual US sales.
While there's no shortage of cannabis-infused beverages on the dispensary and mainstream retail market, infused beers—an area that poses a higher level of complexity compared to some other product formats—comprise a small segment.
When seeking to reach the majority of mainstream consumers, product developers often prefer a blank canvas as a starting point for their cannabis-infused foods and beverages.