Jim Painter, PhD, is a professor at Eastern Illinois University and an adjunct professor at the University of Texas, Houston. Dr. Painter can be reached through www.drjimpainter.com.
The force driving the trends in sweeteners is not in the ingredients’ ability to reduce calories but in their ability to do so without tasting strange
In the decade between 2003 and 2014, the percentage of kids enjoying a daily sugar- or similarly calorically sweetened beverage fell from nearly 80% to under 61%, and the number of adults doing the same fell from almost 62% down to 50%.
