A Healthy Start with Cereals and Bars
Granola grew in cereal introductions over the course of the year, as did sales for the cereal category as a whole.
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Tom Vierhile is vice president strategic insights, North America for the Netherlands-based Innova Market Insights and has more than 20 years of experience in new consumer packaged goods reporting and analysis. Tom holds a bachelor’s degree in marketing from St. Bonaventure University and a MBA from the State University of New York at Buffalo. Follow him on Twitter at @TomVierhile.