Confections and snacks often share usage occasions, but one thing they do not share is rosy growth prospects. While confectionery has struggled, snacks have gained.
The ready-to-eat breakfast cereal category's hopes of innovating a way out of its sales slump largely were dashed in 2017. New product launches were plentiful, but none are likely to register as blockbusters.
Perhaps it's just how the cookie crumbles. But when it comes to food trends, there are few food categories like bakery foods that illustrate the large gap between what consumers say—and what consumers actually do.
Confections and snacks compete for the same share-of-stomach, but are considered separate categories. 2016 saw the lines between the two areas blur as confection innovation picked up taste, texture, and ingredient cues from snacks.
One of the original convenience foods, breakfast cereal is no longer seen as convenient by younger consumers increasingly inclined to avoid milk and cereal in the morning.
Bakery food innovation in 2016 was a study in opposites with new product action focused at two extremes. There are indulgent products focused on taste as well as and healthful products with added functionality or fewer objectionable ingredients.
Last year was when confectionery makers finally took the clean label message to heart. They gave artificial ingredients the boot and focused on simple, less processed ingredients.
More bakery foods makers jumped on the clean label trend in 2015. It meant giving the boot to artificial flavors, trans fat, ingredients with genetically modified organisms, and high fructose corn syrup.
“You’ve come a long way, baby” is more than just a classic advertising slogan. It’s a phrase describing the innovation trajectory that inclusions have enjoyed in recent decades in the food industry.
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