Although there are dollars-and-cents implications for every aspect of a new product, you can’t put a price on absolutely every ingredient. That’s because some brands embrace purpose-driven goals or “social ingredients” that factor into the finished product.

FLORA Ventures invests in early-stage start-ups from two of the leading AgriFood ecosystems, Israel and Europe, that are building a healthier, more sustainable and resilient AgriFood system; and supports those ventures in scaling globally.

In 2020, experts from Harvard Law School, Drexel University, World Wildlife Fund, Natural Resources Defense Council, ReFED, and other institutions met to officially define "upcycled food" for use in policy, research, certification, and more.

The initiative will bring regenerative agriculture practices to over 100,000 acres of farmland—nearly double the amount of acres needed to grow the amount of wheat used in DIGIORNO pizza. The work will help the company accelerate the transition to regenerative agriculture in its supply chain.

The new Upcycled Pretzel Flatbread Crackers uses sprouted and roasted grain as a key ingredient, reducing waste and promoting a circular economy.

Prepared Foods Editor Bob Garrison talks about upcycled new foods and beverages—and the ingredients behind them—with Angie Crone, UFA’s newly appointed chief executive officer.

The survey-based report out of Purdue University’s Center for Food Demand Analysis and Sustainability assesses food spending, consumer satisfaction and values, support of agricultural and food policies, and trust in information sources. Purdue experts conducted and evaluated the survey, which included 1,200 consumers across the US.

Lu Ann Williams, Innova Market Insights’ Co-Founder and Global Insights Director, discusses growing consumer interest in sustainability and its impacts on new foods and beverages.

Crone brings over a decade of experience in sustainable food systems, primarily working with the consumer packaged goods industry to implement global programs related to sustainable agriculture, ethical sourcing, and food security. 

The company has committed to purchasing rice from these farmers (using a mass balance approach) in an amount that is equal to the volume of its Success white and brown rice consumption.