Co-authors Betsy McGinn and Phil Segal distill their collective years of eCommerce and digital marketing experience
February 28, 2019
With a mix of case studies, first-hand experiences, and practical wisdom, McGinn and Segal provide the reader with a clear guide through this complicated, ever-changing landscape.
Compared to their Millennial counterparts a decade ago, 18- to 24-year-olds are more likely to look for organic or natural foods
February 13, 2019
Data published in the report further reveal that households headed by adults under age 25 are 29% more likely to eat shelf-to-microwave dinners and 26% more likely to eat frozen breakfast entrees/sandwiches.
Show organizers dedicated efforts to a biodiversity installation that opened a broad conversation about sustainability
January 30, 2019
This year, more than 1,400 exhibitors showcased products that target a multitude of consumers demands and industry trends. Plant-based foods, sustainable foods, alternative sources of protein and products that address a variety of wellness issues were all on display at the 2019 event.
Deloitte report highlights essential strategies for CPG companies
January 24, 2019
According to Deloitte’s 2019 Consumer Products Outlook, the goal for CPG companies is to keep pace with people researching, purchasing and engaging with brands digitally – or risk being outdated.
I realize you already may be in the middle of fiscal 2019, yet I believe there’s something noteworthy in turning the page on a calendar year. Perhaps it’s simply that holidays and vacations (hopefully) offer respite, a moment to downshift, an opportunity to pause and hit “refresh.”
Nestlé USA’s CEO gives a look behind the curtain at how taste, convenience, coffee, and climate will shape the foodscape
January 21, 2019
This past fall, we commissioned Morning Consult, a market research company, to conduct a survey of more than 2,200 people across our diverse country to better understand the food trends that are driving our day-to-day lives.