While prevention and wellness remain top concerns, the coronavirus pandemic has prompted US supplement consumers to change their diet and supplementation to boost immunity, according to a new survey.

PerformLyte promotes immunity, hydration, proper pH, strength, endurance, and recovery and contains no sugar or stimulants. The product includes a complete comprehensive blend of electrolytes, enriched with a unique formula of phytoceuticals to enhance electrolyte benefits, immunity, energy, and oxygen processing.

Gaia Herbs, a natural herbal products brand, announced the extension of its Black Elderberry line with three new efficacious USDA Certified Organic immune health products: Black Elderberry Extra Strength Gummies, Everyday Elderberry Gummies, and GaiaKids® Everyday Elderberry Gummies.

Kids are notorious for being picky eaters. Colorful vegetables aren't something kids typically ask for. This extension of Plexus’ XFactor Kids is dedicated to providing parents with an easy way to help supplement nutrient gaps and support growing, healthy kids.

Plant Protein+ is the protein for the modern gatherer, made entirely from seven pure, natural, organic seeds and seven botanicals, adaptogens, and functional mushrooms, without any of the isolates, grains, or other processed ingredients often found in plant-based protein powders.

Capital Brands Distribution, developer of the NutriBullet® and Magic Bullet® nutrient extractor franchises, launched NutriBullet Superfood EssentialsTM  and NutriBullet SuperboostsTM – a new line of exclusively blended, plant-powered supplements. 

The premium line, which includes Orgain Organic Sport Protein Powder, Orgain Organic Sport Energy Powder, and Orgain Organic Sport Recovery Powder, delivers a clean energy boost to aid workout performance and recovery.

The line provides consumers with a new shelf-stable, high-quality supplement comprised of prebiotics, probiotics and postbiotics in one convenient form.

Based on the insight that 70-80% of the body's immune cells reside in the gut, FRISKA's proprietary blend of digestive enzymes and a clinically-proven probiotic anchor each of the unique formulations. 

Zhou Nutrition, makers of high-quality, lab-verified supplements for holistic wellness, is launching the initial varieties in its new line of Zhou Nutrition Gummies. These three natural flavors support a variety of wellness needs, including digestion, immunity, bone strength, and eye health.