In 2020, the world as we knew it was turned upside down. Coronavirus changed the way consumers shop, socialize, entertain and more which is why it will be the biggest driver of food and beverage trends in 2021.

Futurist Nancy Giordano opens Prepared Foods’ annual predictions issue with a look at the “next” normal for food and beverage processors.

As consumers seek healthier options and greater convenience in prepared and packaged foods, gums and fibers are receiving new recognition as important ingredients for health and biological functions as well as stability and texture. Fibers and gums often provide added health benefits — including improvements in blood sugar regulation, weight loss, and gut health — while lending texture and structure to foods and beverages.

Consumer preference is shifting toward plant-based meat substitutes perceived to be healthier for people and the planet. Meat analogs present an opportunity for food manufacturers, but they can be challenging to produce in order to deliver pleasing taste and texture.

Consumer commitment to reduce sugar consumption continues to drive industry opportunities to develop non-nutritive sweeteners that perform and taste like table sugar. Blending nutritive sweeteners with high-intensity sweeteners (HIS) has become the standard, with stevia being the common go-to, typically in blends with everything from corn-derived sucrose or dextrose to maltose or tapioca sugar, or recent arrivals like coconut sugar.