Coinciding with this launch, Happy Family Organics is the largest baby food brand to date to announce it is joining Partnership for a Healthier America's (PHA) Veggies Early & Often campaign, making a series of commitments that include doubling its vegetable-forward products over the next three years. 

DRY Soda Co. debuted a ready-to-drink, zero-proof craft cocktail: Botanical Bitters & Soda. Available in three distinct flavors – Aromatic, Bright/Herbal and Sweet/Spicy – the beverages deliver flavor complexity and depth without the alcohol, all inspired by the ritual of craft mixology.

Today’s consumer landscape is diversifying, and in turn, there’s been a shift in consumer expectations around international and regional flavors.

For the first time in the US market, Kellogg's® Special K® is helping cereal fans find a balance of creamy and crunchy with its inaugural chocolatey dipped cereal: Kellogg's® Special K® Dipped Chocolatey Almond.

Flume Formulas LTD, San Francisco, debuted with a new line of botanical supplements to give athletes pre-workout energy and focus, post-workout recovery support, and restorative sleep.

White Claw® launched two innovations in time for summer: White Claw® Hard Seltzer Variety Pack Flavor Collection No.3 with three new flavors and White Claw® Hard Seltzer Surge, a stronger wave of refreshment with 8% alcohol.  

Hormel Foods, Austin, Minn., expanded its Hormel Gatherings line with a new Hormel pretzel bites and cheese tray, sold in the grocer’s refrigerated deli section.

Dr. Praeger’s Sensible Foods, the family owned and operated leader in the all-natural, vegetarian, vegan, gluten free, and kosher frozen food categories for over 25 years, announced the latest addition to its line of veggie burgers: the Cauliflower Veggie Burger.

Dr Pepper launched Dr Pepper Zero Sugar, which celebrates a blend of its signature 23 flavors in a zero sugar soda that delivers all the flavor consumers deserve. It is available now nationwide in Original, Cherry and Cream Soda flavors.

Last fall saw Red Lobster Seafood Co. and PepsiCo, Inc. leverage their food and beverage brands with several new menu items, starting with the DEW Garita, the first official MTN DEW cocktail.