According to research from NYU Stern Center for Sustainable Business and Circana, sustainability-marketed products outperformed conventionally marketed products across 36 categories and grew +0.3 points to 17.3% of purchases. In addition, sustainability marketed products’ five-year compound annual growth rate (CAGR) sits at 9.48%, outpacing its conventional counterpart at 4.98% for the same period. 

Lu Ann Williams, Innova Market Insights’ Co-Founder and Global Insights Director, discusses consumer interest in immunity and its impact on new foods and beverages.

You might be starting from scratch in a kitchen, or perhaps you already have a recipe you like. Either way, now is the time to think forward. You’re going to be choosing the ingredients and packaging you need to meet consumer expectations, support the statements and claims you want to make, and match way you expect to manufacture it.    

According to Innova’s 2022 Flavor Survey, 39% of Americans said they are most likely to experiment with flavors through sauces, seasonings, and toppings. These categories rank ahead of others such as bakery, soup, desserts and ice cream, cheese, savory snacks, and more.

Last year saw The NPD Group, Chicago, share two consumer insight studies with implications for prepared meals and entrees. In its June “Future of Dinner” report, NPD said at-home dinner consumption still remains higher than pre-pandemic levels.

Lu Ann Williams, Innova Market Insights’ Co-Founder and Global Insights Director, discusses consumer interest in natural and organic attributes and their impacts on new foods and beverages.

IRI, 210 Analytics and Marriner Marketing joined forces to study meat department sales and trends. In an end-of-year review, 210 Analytics President Anne-Marie Roerink noted that department sales have increased more than $9 billion between 2018 and 2022. Moreover, sales reached a record high of $87.1 billion, up 5.8% from 2021 levels.

The NPD Group suggests reports that consumers still eat most meals at home. Meanwhile, they’re continuing to try plant-based or vegetable-forward options for reasons of health or interest in sustainability. Others follow specialty diets and welcome quick, easy options. Everyday eaters also crave more international tastes.

Per the Innova Database of new products, snack bar new product introductions (cereal and energy bars) grew more than 6% while cold cereal launches expanded by more than 2% during the first 11 months of 2022 versus the same period in 2021. Hot cereal launches declined by around 10% during the same period.