Water beverages are flooding the market in a tsunami of new launches, and most are overflowing with better-for-you ingredients, such as vitamins and minerals, botanicals and nutraceuticals, plant proteins, and fibers.

According to the company, Hydralyte is scientifically formulated with the right ratio of glucose and electrolytes to hydrate more effectively than sports drinks or coconut water with far less sugar. Hydralyte Plus Immune System Boost has 75% less sugar and 4x the electrolytes of a sports drink.

Known for its highly popular coffee creamers, hydration products, beverage enhancing supplements, roasted and instant coffees, teas and hot chocolate, Laird Superfood is debuting this rich, buttery and nourishing snack in three flavors: Himalayan sea salt, matcha and cacao.

Available in two flavors: Dark Chocolate with Almonds and Dark Chocolate with Quinoa, Designer Chocolate Bars are all natural, kosher, gluten free and also contain 85% dark premium cacao, 8g of dietary fiber and only 7g of sugar.

Dole Packaged Foods introduced the first Keto Certified Frozen Fruit Blend, the Dole® Keto Berry Blend, and a line of three new Dole Boosted Blends™. Each is designed to help support nutrition goals and can be used to make a convenient, ready-to-blend smoothie.

Premier Protein launched a unique-to-category flavor, Cinnamon Roll. With 30g of protein, 160 calories, 1g of sugar and 24 vitamins and minerals, Cinnamon Roll is a for protein lovers to indulge this fall season, while staying on track with health and wellness goals.

Grand View data show North America as the largest regional kombucha market and the firm’s analysts divide the category into “original” and “flavored” segments. These analysts expect flavored kombucha to continue holding the leading market share and register the fastest CAGR of 21.8% during the 2020-2027 forecast period.

KidsLuv is the first product from The Luving Company which was established in 2018 by a mother of three, Ashi Jelinek, and is a female-founded and minority-owned business based in Los Angeles. 

According to the American Psychological Association, "getting more sleep" was the number one health and wellness goal for 2020, with nearly half of adults saying lack of sleep contributes to stress.