Golden Ratio, the gold coffee category company, launched its newest flavor, Golden Milk, to provide a detoxifying, anti-inflammatory and nourishing morning beverage with the caffeine and lower acidity levels Golden Ratio customers have discovered in existing flavors.

Obvi, maker of clean collagen and efficaciously sourced health-boosting supplements, launched Cotton Candy Flavored Supper Collagen Protein Powder and new Beauty Sleep.

The release underscores the brand's mission to innovate and inspire by creating products that are accessible to all and maximize human potential. C4® Smart Energy Natural Zero contains zero sugar or artificial sweeteners, zero calories and zero artificial flavors, never compromising on taste.

Premier Protein expanded its innovative line of ready-to-drink Protein Shakes with Oats with the launch of Chocolate Hazelnut for stepping up breakfast games. The new flavor, which launched online last month, is starting to hit store shelves over the next few months.

CORE® Foods, the maker of CORE® Bars, plant-based, organic, refrigerated nutrition bars, launched CORE® Keto Bars, a new keto-friendly product line.

Seacret Direct introduced ENERGY drink mix, Seacret ENERGY, which is a balanced, botanically sourced, vitality and stamina boosting beverage blend. 

Phenolaeis recently introduced First Date’s Date & Oat Bites, a clean label chewy granola product – available for private labeling – with best-in-class ingredients that serve consumers’ unmet wellness needs.

The immune support and cognitive benefits from chewing Life's Gum® may help people with mild anxiety and frustrating "brain fog."

A multi-faceted team of fitness, health and beverage industry changemakers, Dwayne Johnson, Dany Garcia, Dave Rienzi and John Shulman, announced the launch of ZOA™, a new healthy energy drink set to make waves in the category.