Functional New Products

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Physically active consumers want convenient, protein-packed options to fit into their on-the-go routine. “Plant-powered” ready-to-drink (RTD) and ready-to-mix (RTM) protein beverages are emerging as a perfect solution to fill this niche nutrition category and grow into the mainstream market.

Shakeology 0g Added Sugar flavors replace organic cane sugar with the high-grade stevia sweeteners, chosen to deliver a clean taste that is similar to sugar without a stevia aftertaste.

Kanna, known for its traditional use in South Africa, adds a unique dimension to Mitra9's expanding portfolio of botanical wellness solutions.

With zero sugar and zero BS, Main Character 5-hour ENERGY® gives you zero reasons not to bring it to every room, every Friday, and every moment of the summer.

Gut Goodness, a ready-to-drink prebiotic supplement derived from the fruit and bark pulp of the Baobab Tree and the brainchild of former collegiate athlete and beverage branding expert Mo Harruna. 

Candy fanatics and protein enthusiasts alike can now enjoy the smooth taste of iconic Reese's peanut butter in a new, better-for-you format with 18g of protein and 3g of sugar.

TAHA will now provide consumers with nutritional supplements that are certified Net Carbon Zero and made with clinically researched functional ingredients.

 In many individuals, a tolerance to caffeine may arise, requiring a progressively higher quantity to achieve the same desired effect and leading to excessive consumption of caffeinated beverages. 

Available in both Buttermilk and Original varieties, the pancake mixes have 15g of protein per serving and can be made by just adding water.

Both products are powered by EVERY's revolutionary egg white protein, which provides the cleanest flavor on the market and delivers 8g of highly digestible and satiating protein per serving.