New functional beverages deliver vitamins, antioxidants and electrolytes with bright, fresh look
July 7, 2021
ROAR Organic announced a new recipe for its line of beverages, that are now fortified 100% daily value of energy and immunity vitamins B5, B6, B12 and C, as well as antioxidant vitamins A and E, and electrolytes from coconut water.
The global pandemic has raised levels of consumer anxiety while accelerating a more proactive and holistic approach to health
July 7, 2021
Innova Market Insights’ consumer research indicates that one in four people globally has become more concerned about their immune health since before the pandemic. The most significant increase was among Millennials (aged 26 to 35 years) and younger Gen X (aged 36 to 45 years). Higher levels of concern among these relatively young age groups indicate the potential for longer-term consumer interest.
Tree Top adds fresh dried pumpkin flake powder to fruit ingredient line
July 6, 2021
The powder is made from nutrient-dense pumpkins, grown in the fertile soil of Washington. Shortly after harvest, pumpkins are pureed and dried without any preservatives. Pumpkin powder is a versatile ingredient that naturally enhances flavor and color. It can be used in multiple food and beverage applications from smoothies and soups to baked goods and pet foods.
New Deerland Probiotic website shares science story behind probiotic
July 6, 2021
Probiotics are in demand across many health and wellness categories. People are increasingly seeking information, clinical support, and, ultimately, confidence that the ingredients they and their loved ones consume are safe and efficacious. With the recent launch of its DE111.com website, Deerland Probiotics & Enzymes delivers that confidence as a probiotic expert with consumer friendly resources.
Bulletproof introduced four gummy offerings with sugar-free ADK (a daily multi made up of vitamins A, D3, K1 and K2), Turmeric (for anti-inflammatory), Sleep, and Immune.
New product entry supports immune health, digestion, energy
June 15, 2021
Uncle Matt's Organic, launched an Ultimate Shots line crafted with functional ingredients and powerful probiotics. Uncle Matt's Organic Ultimate Shots aim to aid specific functions such as immune support, digestion and energy.
EpiCor Postbiotic offers immune support to foods, beverages
June 7, 2021
The US Food and Drug Administration (FDA) responded with a letter of no objection to Cargill’s GRAS (Generally Recognized As Safe) notification for EpiCor® postbiotic use in certain foods and beverages.