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Cognitive & Mental Health
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HITTING THE SHELVES

A Look at New Retail Sports & Energy Drinks Making a Debut in July 2021

This month's collection includes an energy drink for the mind and a beverage featuring milk-based hydration

July 22, 2021

Prepared Foods showcases new ready-to-drink and powdered items for added energy, performance or recovery.

My Obvi Cotton Candy Collagen Protein Powder

FORM + FUNCTION

New Functional Foods, Drinks & Supplements Launched in July 2021

This month's collection includes beauty, brain and sleep products

July 9, 2021

Prepared Foods profiles new functional foods, drinks and supplements.

FORM + FUNCTION

New Retail Functional Foods, Beverages & Supplements from June 2021

This month's collection includes sleep health products and immunity boosts

June 24, 2021

Prepared Foods profiles new functional foods, drinks and supplements.

Consumer Moods Turn to a New Generation of Functional Foods & Drinks

Nutritional options that support both physical and emotional wellbeing are thriving

Lu Ann Williams

June 8, 2021

There’s a growing emphasis on mental and emotional wellbeing as consumers take a more holistic approach to health. That’s why Innova Market Insights identified “Mood: The Next Occasion,” as one of its Top Trends for 2021.

FORM + FUNCTION

New Retail Functional Foods, Beverages & Supplements from May 2021

This month's collection features beverages for hydration and cognition, as well as superfood gummies

May 18, 2021

Prepared Foods showcases new functional beverages and superfood gummies.

Life's Gum, Formulated to Help Reduce Brain Fog

New gum contains cognitive benefits from chewing paired with immunity support ingredients

May 5, 2021

The immune support and cognitive benefits from chewing Life's Gum® may help people with mild anxiety and frustrating "brain fog."

Kemin: Sleep Solution

Kemin botanical blend offers natural solution for functional products

April 19, 2021

Kemin Industries announced the publication of a clinical study on Kemin Human Nutrition and Health’s DailyZz™ sleep ingredient. Michael Grandner, Ph.D., an internationally recognized expert on sleep and health and director of the Sleep and Health Research Program at the University of Arizona Health Sciences, led the study.

MTN DEW RISE ENERGY Drink

New beverage offers citicoline and caffeine for a mental boost and zinc to help with immune support

April 6, 2021

LeBron James is an integral partner behind the launch of MTN DEW RISE ENERGY, a new kind of energy drink specifically formulated with ingredients to kick off the morning with a mental boost, immune support, and zero grams of added sugar.

Neuro's Functional Gum, Mints at Whole Foods

Neuro gum and Neuro mints are sugar free, gluten free, vegan, and use only scientifically-backed and sustainable ingredients

April 6, 2021

Whole Foods is now the second major retailer to sell the functional gum and mints following CVS Pharmacy, and the distribution deal will help bring clean, sugar-free, gluten-free, on-the-go energy and clarity to more people than ever.