"Our new chewable line represents our commitment to staying at the forefront of the industry and aligning with the desires of today's fitness enthusiasts and athletes," said Jad Khairallah, Universal’s senior vice president of marketing. “We understand that convenience, speed, and customization are essential to their success, and our delicious chewable energy and recovery offerings embody these principles."

"As a performance dietitian, the Suckerpunch pickle shots have been a great addition to my electrolyte selection for athletes," said Laura Anderson, MS, RD, CSSD, and associate athletic director of the Performance Nutrition Department at the University of Colorado Boulder. "It's crucial for them to replenish lost electrolytes to help prevent muscle cramping from happening, and the quick pickle juice shot provides this in a fun, palatable form.”

"For over 35 years, Optimum Nutrition has set the standard for trusted products to enhance consumers' pre-and post-workout regimen," said Jonathan Cannizzo, brand director at Optimum Nutrition. "We continue to deliver on quality – without compromising taste – giving our customers innovative taste-forward flavor offerings."   

Curaleaf Holdings, Inc. a international provider of consumer cannabis products, announced the expansion of its Zero Proof brand portfolio with the launch of Stir, a fast-acting THC beverage mix designed to transform sparkling water into an elevated cannabis experience.

The Pressed Unwind Tonic, crafted with adaptogens, blends tart cherry, chamomile, ashwagandha and L-theanine to promote calmness within the body and mind.

Korea Ginseng Corp. US announced the introduction of the six-year-old Korean Red Ginseng-infused sparkling herbal drink HSW to the health-conscious consumers of WaBa Grill, a healthy rice bowl chain.

ZOA+ Powder caters to the evolving needs of today's discerning athletes, providing a combination of nitric oxide and training support, natural caffeine, and electrolytes, while promoting focus for a maximum performance workout.

Organic Instant 7 Mushroom Coffee (Black) features a lineup of organic mushrooms, including Lion's Mane, Shiitake, Turkey Tail, Chaga, Cordyceps, Maitake, and Red Reishi.

Himalaya's plant-based Organic Ashwagandha Gummies are made with clinically studied KSM-66 Ashwagandha root extract.

The zero-calorie beverage is made with all-natural, organic ingredients and is designed to provide an energizing and refreshing boost to its consumers, without compromising on truly healthy ingredients.