Dietary Fiber & Prebiotics

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The primary immune-supporting ingredient category is that of probiotics, those beneficial microbial organisms that confer some form of health benefit either directly or indirectly when ingested. With probiotics carrying the immune health banner, it’s no surprise that throughout 2024 interest in probiotics and health by both consumers and product makers rose beyond even those levels seen in 2023.

A clear grasp of prebiotics, including their definition, health benefits, and mechanisms of action is fundamental for understanding prebiotic use and benefit. GPA acknowledges the foundational contributions of organizations like the International Scientific Association for Probiotics and Prebiotics (ISAPP) and United Nations Food and Agriculture Organization (FAO) in establishing early definitions of prebiotics. 

Fermented foods other than dairy are trending, with sauerkraut, kimchi, pickles, and other vegetables; kombucha; sourdough; natto and tempeh leading the pack. Yet with cultured dairy still at the forefront, there are multiple fermented dairy products that offer benefits besides the immunity support of probiotics.

Sugar-to-Fiber is a genetically engineered probiotic specifically designed to address deficiencies in the American diet by converting dietary sugar (sucrose) into a special type of prebiotic fiber (levan) continuously throughout the day.

Whether consumers are preparing for a workout, seeking a post-exercise recovery drink, or need a convenient and nutritious boost on the go, these multi-functional smoothies are formulated to enhance fitness routines. 

Laird Superfood products contain only clean ingredients with no artificial (or “natural”) flavors, colors, syrups, refined sugars, or additives.

The expansion into prebiotic fiber ingredients had expanded fiber use from its traditional home within grain foods to a broader range of categories, including soft drinks and confectionery. Innova Market Insights actively monitors a broad range of trends—including global macro trends, lifestyle forces, consumer insights, ingredient trends, and new food and beverage product launches—that all show the impact of fiber use on various levels.

Gut Goodness, a ready-to-drink prebiotic supplement derived from the fruit and bark pulp of the Baobab Tree and the brainchild of former collegiate athlete and beverage branding expert Mo Harruna. 

It has been well established that long-term nutritional imbalance due to low-fiber diets leads to increased incidence of noncommunicable diseases, such as heart disease, diabetes, gut dysbiosis, cancer, metabolic syndrome, allergies, inflammatory bowel disease, obesity, and autoimmune diseases. 

The science-backed and expert-crafted formula includes an organic green veggie blend of kale, spinach and broccoli. I