There are almost 3.5 billion males in the world, and 57% are between the ages of 20-65 years old. This huge market of almost 2 billion adult men is in the prime of their productivity.
Vitamins and medications may one day take rides on starch compounds, creating stable vitamin-enriched ingredients and cheaper controlled-release drugs, according to Penn State food scientists.
Researchers have warned that multivitamins, minerals and other dietary supplements can lull users into a false sense of security -- and lead to them over-indulging in unhealthy foods and activities.
"A fortified beverage powder intended for developing countries was composed of vitamins, minerals, sugar and orange flavor. Organic acids were also added as food additive," investigators in Laval, Canada, report.
Raisin Bran from Jewel, one of Supervalue’s grocery chains, provides consumers information through the Healthy Benefits seal (lower, left-hand corner), while Kellogg’s works to educate consumers on the Guideline Daily Amounts through its “Nutrition at a Glance” system (see upper, right-hand corner).
A natural, anti-wrinkle ingredient that targets the rapidly growing beauty-from-within category is being introduced to North America. Frutarom Inc. USA, has announced a new business relationship with Copalis, France.
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