Raisin Bran from Jewel, one of Supervalue’s grocery chains, provides consumers information through the Healthy Benefits seal (lower, left-hand corner), while Kellogg’s works to educate consumers on the Guideline Daily Amounts through its “Nutrition at a Glance” system (see upper, right-hand corner).
Since cardiovascular disease risk increases with age, concern over the impending financial burden of this health condition has led to increased interest in diets and heart-healthy ingredients, as well as exercise.
Nutraceutical companies respond to CVD with products that control cholesterol levels, increase fiber intake and contain omega-3s, phytosterols, garlic and other beneficial ingredients.
From mom’s ringing endorsement to the FDA’s first food-specific health claim, oats are well established as an important component to a healthful diet. In fact, beta-glucan, the active ingredient in oat soluble fiber, has been shown to provide significant heart-health benefits, such as lower cholesterol levels and reduced hypertension.
Proponents of nutrigenomics maintain that understanding one’s genetic make up provides for more accurate dietary guidance. Here’s a look at an emerging science that already has made significant advances.
A healthy, flaxseed-based, low-net-carb pizza crust technology was introduced to convention goers at Natural Products Expo West (March 4-6, Anaheim, Calif.).
An all-natural, highly concentrated source of oat bran, OatVantage[tm], is now available from Nurture Inc. (Devon, Pa.). The ingredient provides a option to help supply the amount of oat bran soluble fiber recommended to lower cholesterol levels and reduce heart disease risk
If there were an elixir of life it would probably contain one of the polyunsaturated fatty acids (PUFA). Specifically, omega-3 has exhibited the ability to prevent heart disease, lower blood pressure, protect post-menopausal women against cancer, fend off depression and improve love life.
Developed using a proprietary SMART process, SuperCoat™ among other features, it maximizes nutrient delivery and protects in extreme processing environments.
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