Consumers are increasingly aware of the relationship between diet and health, and are the driving force behind the development of new health food and supplement products.
Obesity among the U.S. population has increased markedly over the past three decades. Two thirds of U.S. adults are now either overweight or obese, and growing numbers of children are overweight, as well.
"The effectiveness of conjugated linoleic acid (CLA) as a weight-loss nutraceutical continues to be debatable, suggesting that there may be value in exploring the physiological effects of the lesser-known isomers.
Immunity has emerged as a prime interest among consumers. At a recent show, one supplier presented tasty beverages, berry-flavored chews and menthol-flavored lozenges to demonstrate the utility and functionality of its immune health ingredient.
As marketers of conventional foods, functional foods and dietary supplements pore over data looking for new product opportunities that answer consumer needs, foods and beverages that address health issues, often specific health conditions, come to the forefront.
Beta-Carotene 15% LCS, from DSM Nutritional Products, gives products “a healthy, pro-vitamin a advantage, while enabling the development of meal replacement drinks, powdered beverages, stick packs, nutrition bars and dairy products, without the characteristic orange/yellow color,” according to the company.
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