Splenda® Brand, a sweetener brand, announced that its line of Splenda® Diabetes Care Shakes is now available at Walgreens stores nationwide. The expansion comes on the heels of a successful regional launch in June 2020.

Continuing to expand its popular Nature’s Garden line of products, Cibo Vita introduced Fruit Balls: Immune Booster, an innovative way to boost the immune system with vital minerals, vitamins and probiotics. The plant-based Fruit Balls are also filling, healthy and deliver flavor. 

When mushroom teas, powders, and concentrates did indeed start to take off in the late 2010s, the timing could not have been more efficacious. American consumers had an awareness of medicinal mushrooms that gave food and beverage developers targeting immune health an easier task in marketing such products.

Z Natural Foods released a new grass-fed chocolate whey protein to its line of organic superfood powders. Organic Chocolate Whey Protein Concentrate is made with grass-fed protein in the United States, minimally processed, and Certified USDA organic.

Cymbiotika launched its newest product, Magnesium L-Threonate. The company developed the product to combat magnesium deficiency in adults. Magnesium is an electrolyte and is required for more than 300 processes within the human body.

Lubrizol Life Science Health (LLS Health) launches ASTAGILE™ microcapsules, its new sustainable, organic-certified, astaxanthin (Haematococcus pluvialis), microencapsulated with spirulina. The two ingredients have been uniquely combined in a patent-pending product designed to promote mental agility and support healthy aging for young and senior adults.

A synergistic five-ingredient botanical formula demonstrated significant benefits in the support of men’s healthy sexual performance in recently published clinical research. These findings demonstrate the effectiveness of Fortiquin™ (OLNP-05) in supporting healthy sexual male performance, an issue that affects 20% to 30% of men globally. 

Wave is a companion to HidrateSpark's smart water bottles to boost healthy hydration habits and help keep consumers daily hydration goals on track

Uncle Matt's Organic® launched Ultimate Immune Orange Juice Beverage, an immune support powerhouse made with organic orange juice, elderberry, 300% of your daily dose of Vitamin C, 50% Vitamin D and 25% Zinc for immune and wellness support.

Water beverages are flooding the market in a tsunami of new launches, and most are overflowing with better-for-you ingredients, such as vitamins and minerals, botanicals and nutraceuticals, plant proteins, and fibers.