They might be small, but they have HUGE purchasing potential. Generation Alpha—that’s anyone born between 2010 and 2025—is shaping up to be one of most savvy and influential consumer demographics in history 

"As we step into the future of food and beverage innovation, Tate & Lyle remains committed to delivering delicious and nutritious solutions that cater to consumers' evolving tastes and preferences," says Jessica Wilford, VP, Head of Category Planning and Development, Tate & Lyle North America. "We invite everyone to join us at the SSW Conference to discover how we're transforming lives through the science of food to support healthier living."

Butyric acid is an extensively researched short-chain fatty acid (SCFA) that plays an important role in intestinal health, which also extends to overall health and well-being. Despite its benefits, products containing butyrate have many formulation and operational challenges due to its unpleasant odor and difficult handling.

Each square of Driving Energy Dark Chocolate is infused with 150mg of caffeine, equivalent to 1.5 cups of coffee, along with the potent adaptogens.

Pre-KAGED ELITE contains CJ FNT's AMINATURE L-citrulline, a natural amino acid that is produced through microbial fermentation.

Repole, a serial entrepreneur with a track record of building and selling profitable businesses, and his team, will partner with JUNKLESS founders, Ernie Pang and Larry Beyer to help the better-for-you chewy granola bar become the go-to choice in the category. 

With consumers’ proactive focus on wellness coupled with demands for tailored solutions, these wellness areas are ripe for innovation.

Surveys suggest that seven in 10 consumers regularly seek out food and drinks to help improve their digestive health1 and 75% of them consider fiber to be an effective gut health ingredient.

Today, Innova Market Insights finds energy products targeting two different need states: short term and long term.

ZOA+ Powder caters to the evolving needs of today's discerning athletes, providing a combination of nitric oxide and training support, natural caffeine, and electrolytes, while promoting focus for a maximum performance workout.