“Energy and/or Sports Perfor-mance” is an area of health which has seen a wide range of innovative, new product introductions recently, with some products straddling middle ground to satisfy several consumer needs.
New product developments for eye health continue to remain a niche worldwide. However, there was a 14% increase in global product launch activity with an eye-health positioning tracked by the Innova Database in 2011 from 2010.
Stricter claims scrutiny will definitely affect claims revolving around immunity, and it may hasten the search for new immunity-enhancing ingredients and, consequently, dampen new product development.
Global product launch activity tracked by the Innova Database with a weight management positioning has remained relatively stable in recent years, with the same to be said for the low-fat and low-calorie positionings.
Consumer acceptance of food colorants has shifted as attention to coloring ingredients increases. For this reason, there has been a growing demand for colorants in foods and beverages to be “natural.” The legal definitions of what is natural when it comes to color have been a source of confusion for consumers and manufacturers alike.
Researchers from the California Institute of Technology (Caltech) recently discovered that an individual’s internal struggle to choose between healthy and unhealthy food items is based off of neural processes in the brain.
College students, who took probiotics had shorter, less severe colds than students who did not take the beneficial microorganisms, U.S. researchers found.
Women who imbibe sugary soft drinks almost every day are 83% more likely to have a certain type of stroke than women who rarely drink sodas and other sweetened beverages, according to a Japanese study.
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