"As a performance dietitian, the Suckerpunch pickle shots have been a great addition to my electrolyte selection for athletes," said Laura Anderson, MS, RD, CSSD, and associate athletic director of the Performance Nutrition Department at the University of Colorado Boulder. "It's crucial for them to replenish lost electrolytes to help prevent muscle cramping from happening, and the quick pickle juice shot provides this in a fun, palatable form.”

Ongoing studies focusing on the human microbiome reveal novel insights into the diverse applications of probiotics beyond gut health. Emerging research explores the intricate connection between microbiota and various health conditions, propelling innovative probiotic solutions targeting specific health concerns.

"For over 35 years, Optimum Nutrition has set the standard for trusted products to enhance consumers' pre-and post-workout regimen," said Jonathan Cannizzo, brand director at Optimum Nutrition. "We continue to deliver on quality – without compromising taste – giving our customers innovative taste-forward flavor offerings."   

Curaleaf Holdings, Inc. a international provider of consumer cannabis products, announced the expansion of its Zero Proof brand portfolio with the launch of Stir, a fast-acting THC beverage mix designed to transform sparkling water into an elevated cannabis experience.

Crafted with innovation, flavor, and a commitment to providing a natural energy boost without the caffeine jitters, this new beverage aims to redefine the way consumers experience and embrace vitality in their daily lives.

Scientists in the field have found that the microbial community, or microbiome of the gut, affects not only gastrointestinal health, but has links to the brain, immune system and even our circadian clocks. 

If you are looking to differentiate from all other products on the market, then innovating with proven prebiotics should be your next new product development move.

Like freshly squeezed juice, live rosin is created through a pressing process. The highest-quality harvested cannabis is frozen and ultimately pressed to extract the all-natural, live rosin oil.

O Positiv has been at the forefront of women's health since the successful launch of its debut product in 2018, FLO, a PMS support supplement on the market. The brand's mission is to prioritize and advocate for women's health, by providing effective solutions for health concerns that have been historically overlooked.

Uncle Bud's announced the launch of Uncle Bud's Hemp + Collagen drink, an elixir designed to transform skin health and overall well-being.