In the brand new report US Beverage Market Outlook 2020: Grocery Shopping & Personal Consumption in the Coronavirus Era, market research firm Packaged Facts forecasts that sales of major beverage categories will increase from $150 billion in 2019 to more than $160 billion by the end of 2020 and will eventually exceed $170 billion in sales in 2024.

Vive Organic, makers of doctor crafted, cold-pressed wellness shots, announced the closing of a $13-million Series B funding round led by Monogram Capital with participation by Cambridge SPG and Powerplant Ventures.

Teeccino herbal coffees and teas contain high quality, non-GMO, organic ingredients and prebiotics, without any artificial flavors, preservatives, chemicals or stimulants. The product aims to meet the needs of those who want rich, bold flavor without the effects of caffeine and acidity.        

Fast Bar is formulated to be a source of nutrition. It aims to satisfy hunger, while allowing consumers to maintain fasting and weight management goals. The bar is specifically designed to supply the body with nourishment through its macronutrient ratio of high beneficial fats, low carbs and protein.

Chobani announced several new food and drink innovations that harness the power of good food with nutritional value. Innovations debuting at grocery and retail stores nationwide include Chobani Probiotic, refreshing and fruity plant-based beverages, and Chobani Complete, lactose-free Greek Yogurt food and drinks filled with protein and amino acids.

Nitta Gelatin offers a diverse portfolio of collagen peptide ingredients under its Wellnex brand, which are specifically tailored to support seniors' unique wellness priorities.

PLT Health Solutions, Inc. announced that Earthlight® Whole Food Vitamin D has received approval of its Food Additive Petition from the USFood & Drug Administration, paving the way for this unique dietary ingredient to be used in food and beverages produced and sold in the United States. 

Looking ahead to the years after the COVID-19 outbreak, consumers are expected to show higher levels of interest in their immune health. This could open doors for more products with a specific focus on immune health rather than those with multiple health messages of which immunity is simply one of many.

Kids are notorious for being picky eaters. Colorful vegetables aren't something kids typically ask for. This extension of Plexus’ XFactor Kids is dedicated to providing parents with an easy way to help supplement nutrient gaps and support growing, healthy kids.

GT’s Living Foods, a kombucha brand, hopes to change the way people think and feel about health and wellness in Summer 2020. The brand announced the launch of its new Synergy flavor, Golden Pineapple, now available nationwide.