Cymbiotika, a nutritional supplement brand known for creating pure, clinically backed supplements, launched Red Yeast Rice. In the United states, Red Yeast Rice has been used as a natural alternative to statin therapy in treating people with mild to moderate hypercholesterolemia by significantly lowering LDL (“bad”) cholesterol levels, as well as total cholesterol.

Numi Organic Tea announced the launch of its new Stay Healthy Line. Featuring efficacious plants like echinacea, elderberry, dandelion root, kanna leaf and burdock root, the line contains potent herbal blends developed to support immunity, combat common cold symptoms, and help users relax during a time when consumers are increasingly seeking out physical and emotional wellbeing.

The drive towards healthier choices in food and beverages has become so strong that it is even relevant to treating. Taste quality is essential to confectionery, sweet bakery, ice cream and desserts, however, formulating 'better-for-you' sweet treats can be challenging.

KÖE Kombucha, fruit-forward, organic kombucha in a convenient can, released results from a recent consumer study on perceptions and challenges associated with the kombucha market. The findings reveal several untapped opportunities to welcome those unfamiliar with kombucha into the category.

Foodarom, Canada’s most innovative flavor company, unveils its 6th annual edition of Flavor Trends. As flavor designers committed to better anticipate how taste triggers emotions in food products, Foodarom is once again shaking up the market with its flavor predictions. 

WTRMLN WTR’s new functional blends are made with watermelon juice, which is a source of naturally superior hydration, and new functional ingredients, such as superfruit acerola juice, sea salt, turmeric, cayenne, hibiscus, ginger juice and tart cherry.

The bars are 100% organic, non-gmo, plant-based, and gluten free without any fillers, sweeteners, flavoring, added oils or artificial ingredients. Additionally, every ingredient is grown, harvested, third party tested, and packaged 100% sustainably.

Inspired by the needs of elite Mount Everest climbers, Adrian Ballinger and Cory Richards, Alpine Start worked closely with both athletes to help formulate the company's newest line of instant beverages fortified with vitamins, adaptogens and MCTs.

The use of tart cherry products to aid recovery after strenuous exercise is becoming increasingly popular – relied on by college and professional athletes, as well as recreational exercisers.