Collagen’s star is rising fast—but is it just a passing trend? Not according to industry experts, who say that the protein is set to become a major force in the health ingredients category.

The sports nutrition market has been steadily growing. According to IRI, for the 52 weeks ending Feb. 23, 2020, the Weight Control, Nutritional Liquids, and Powders category netted sales of more than $4 billion, a 4.8% increase over 2019.

EVOLVE plant-based protein reformulated its portfolio of ready-to-drink protein shakes and announced its continued commitment to the National Park Foundation (NPF). EVOLVE aims to connect people to the outdoors through access and inspiration, and this partnership helps bring shared missions to life in service of helping to protect the outdoors for everyone.

LIFEAID Beverage Co., maker of functional beverages sold in both can and powder form, introduced its first sleep enhancement product: DREAMAID GO! The powdered drink is the latest addition to LIFEAID's recently launched line of powdered beverages and is the brand's first to address another daily activity all consumers have in common: resting and recharging.

Kemin Industries announced the publication of a clinical study on Kemin Human Nutrition and Health’s DailyZz™ sleep ingredient. Michael Grandner, Ph.D., an internationally recognized expert on sleep and health and director of the Sleep and Health Research Program at the University of Arizona Health Sciences, led the study.

DolCas Biotech LLC's novel Curcugen® curcumin formulation is being primed for the sports health sector. Newly armed with self-affirmed GRAS designation as a safe, functional food ingredient, Curcugen is poised to feature in a comprehensive portfolio of sports supplements and post-workout bars, shakes, and beverages. A new clinical study endorses Curcugen's role as a compelling post-workout anti-inflammatory agent.

Pilotsfriend energy-boosting beverage, Altitude, is built around an 100% natural ingredients that have been crafted to provide an energy boost that is both distinct and long-lasting. A combination of Kola nut and guarana seed extracts provides an adequate amount of energy.

LIFEWTR, a premium bottled water brand committed to advancing and showcasing sources of creativity, debuted LIFEWTR Immune Support, a new water beverage with 10% of the recommended daily value of Zinc, aiding normal immune function.

“Eat Pretty” was one of Innova Market Insights Top Trends for 2020, but interest continues to grow for 2021 and beyond. That’s because the “Beauty from Within” concept is taking on a whole new meaning and the food and beverage market continues to see a growing number of launches bordering on the cosmeceutical. 

Results of a new study reveal Arjuna Natural Pvt, Ltd.’s proprietary turmeric extract as effective as paracetamol in reducing pain and other symptoms of knee osteoarthritis (OA).