Nearly two-thirds of US adults agree that the pandemic has made them reevaluate their life priorities, according to Mintel research on American values. In food and drink, US adults say the pandemic caused the most change in where they eat, how they grocery shop and how they approach their diets.

CBD Living Vegan PM Gummies now boast 600mg of broad spectrum Nano CBD, 150mg CBN and 150mg Melatonin per bottle. 

The better-for-you soft drinks are developed with functional plants, with each humble warrior having 80% less sugar than traditional carbonated soft drinks and containing a daily dose of vitamin C.

MegaFood®, a vitamin and supplement brand, announced the launch of Blood Builder® Liquid Iron Once Daily. Available in a convenient format, Blood Builder Liquid Iron is formulated to support healthy energy levels, while being gentle on the stomach and non-constipating.

Functional food company So Good So You launched its first formulation powered by adaptogenic mushrooms. Immunity Blueberry Clementine includes organic Shiitake, Maitake and Reishi mushrooms and provides 100% of an adult's recommended daily value of Vitamin D3.

There are many GRAS or GRAS-affirmed ingredients poised for use in foods and beverages to improve health and well-being. Some are “new,” some have been gaining traction, and some are surprisingly familiar. Here are half a dozen that merit a closer look.

Whether baby food, sport drinks or diet shakes, sauces or dressings, it’s not just the ingredients that determine whether a product will be popular with consumers, but also the ease of preparation. 

PSILLI™ will use a variety of mushroom types to create five distinct formulations: Brain Boost to support cognitive and immune function; Study Buddy, a Nootropic supplement; Energizer, a natural energy enhancer; Good Mood a mood optimizer and appetite moderator; and Bedtime, for relaxing.

Small Town Cultures raw fermented foods include sliced jalapeños, cardamon beets, turmeric kimchi, spicy radish, Meyer lemon, and more to support nutrition.