"The team at Yerbaé is thrilled to introduce these two delicious flavors to our customers,” said CEO Todd Gibson. “Lemonade is a classic summer favorite, while Yuzu Lime brings a unique, refreshing citrus twist to our line of beverages. We are always looking for ways to innovate and bring new, exciting flavors to our customers."

The product is designed to prepare the body and mind for training without stimulants, making it easily stackable with other supplements.

The  innovative product is set to revolutionize the energy and hydration market by providing a versatile and clean alternative that can be consumed directly or mixed with a beverage.

The partnership will not only see the reinvention of two time-tested breakfast favorites into high-performance protein but will leverage the beloved Tony the Tiger^TM and Toucan Sam^TM characters.

Featuring probiotic strain Bacillus Subtilis DE11®, postbiotic Lactobacillus paracasei MCC1849 and the prebiotic XOS (xylooligosaccharides), this dynamic trio works in synergy to provide a multitude of benefits.

When blended with caffeine, theanine creates a synergistic effect that powers up brains and boosts focus and mental performance.

According to new research from Mintel, among the 78% of Americans who are vitamin users, a third (34%) have increased their usage since the start of the COVID-19 pandemic, including nearly half (47%) of Millennials. In line with consumers overall, Millennials say supporting their overall physical health (66%) and immune system (62%) are the top two reasons for VMS use. However, Millennials (43%) prioritize VMS use to support their mental well-being more than consumers overall (34%).

eon is the first FHH product to be fully procured, manufactured, packaged and launched in the US. The beverage supplement has also been professionally certified by the MWA.

Yerbaé's plant-based functional beverages are designed to be simple, clean with minimal ingredients that provide a boost of energy and a refreshing, unique taste.

Building on her efforts in the White House with her Let's Move! initiative, Mrs. Obama is a Co-Founder and Strategic Partner with PLEZi Nutrition, working behind-the-scenes to guide the company's mission to be a driver of change and a model for how food and beverage brands can support the health of our next generation.