Each Rowdy Bar is crafted with 10 or fewer whole food ingredients and no artificial flavors, and is paleo-friendly, non-GMO, and gluten-, soy-, and dairy-free.    

New functional foods, drinks and supplements introduced to the Better For You segment in July 2018.

Available in four flavors, the new GōL bars offer 12g of protein from Certified USDA Organic grass-fed milk, together with unique ingredients like wild organic blueberries, organic cashews, organic coconuts and pink Himalayan salt. 

Drinkable seed nutrition may seem like an unusual concept, but the results of infusing cold-pressed seed oils and seed powders are promising.

Sportwater comes in three different bottles: 1-liter, 20-ounce or a 700-ml sport cap bottle. 

These real food bars feature nutrient-dense chia seeds (rich in prebiotics and omega 3’s) as the first ingredient and only 3g of sugar per 100 calorie, 25g bar, making it easy to eat a healthy snack on-the-go without too much on sugar.

The sports bars category, which includes protein bars, has enjoyed a period of strong growth. According to Euromonitor International, value sales rose by an average of 7.8% a year between 2012 and 2017.

The most popular flavors right now are associated with better-for-you ingredients, provide an enhanced sensory experience, and/or have added function.

The Functional Vinegar provides users with a boost of energy and balanced alertness, as it boasts L-theanine, an amino acid which simultaneously works to foster a sense of calm. The matcha in Green Energy has many health benefits including being high in antioxidants.

The enormous range of new developments in functional foods and beverages presented at the exhibition makes Hi Europe & Ni an important and inspirational business platform for food retailers, drugstores and pharmacies, as well as distributors. In addition, more than 40 exhibiting companies produce ingredients and/or finished products themselves, including key players such as Glanbia Nutritionals and Stern Vitamins.