Agua Bucha is a crisp and refreshing sparkling water enhanced with naturally occurring B vitamins and organic acids found in kombucha. The new functional beverage is available in three varieties including Key Lime, Meyer Lemon and Grapefruit.

Enlightened, an innovator and fastest-growing brand in the ice cream and frozen dessert category, introduced Fruit Infusions, functional frozen fruit bars.

The idea of “calm” resonates with consumers of products for cardiovascular wellness, research has shown. Lycored surveyed 505 men and women in the US and the UK All were over the age of 50, the age group most likely to purchase supplements for cardiovascular wellness.

Mineral ingredients manufacturer and specialty distributor Omya has launched Omyaforte™ 100-OG, a highly bioavailable source of calcium. The new ingredient is suitable for fortified foods and powdered supplement formulations aimed at athletes, healthy agers and others who may have a calcium deficiency. 

This new beverage offers the brewed taste of coffee, but it is blended with functional mushrooms, probiotics and prebiotics, making it easier to digest than traditional coffee.

Goldthread Tonics are crafted by founder and formulator, William Siff – a clinical herbalist, ethnobotanist and licensed acupuncturist – with a mission to inspire people to drink more plants.

The Global Prebiotic Association (GPA), the international trade association representing prebiotic manufacturers, brands and allied partners, announced that FrieslandCampina Ingredients has joined the organization at the Member level.

The opening of this decade is witnessing strong demand for botanicals that target better mood and active lifestyle.

Zhou Nutrition, makers of high-quality, lab-verified supplements for holistic wellness, is launching the initial varieties in its new line of Zhou Nutrition Gummies. These three natural flavors support a variety of wellness needs, including digestion, immunity, bone strength, and eye health.

Younger consumers are still the primary audience for sports nutrition products, and with Gen Z and Millennials expressing great interest in products that meet their individual needs or tastes, it is no surprise to see further segmentation of the sports category.