Scouting the next ingredient trend to sprout up in new foods and drinks? The supplement market shows health-conscious consumers are learning more about botanical ingredients—and leaning toward them in new supplement purchases.

Immuno Sweet is a shelf-stable, balanced blend of natural sugars and flavors from Coconut flowers, Jerusalem Artichoke Roots, Apples, Carrots, Licorice Roots, Erythritol and the spices Cinnamon and Turmeric. It has a distinctly warm sweetness with no unpleasant aftertaste.

Innophos introduces Textur-Melt® LM89 and DKP (Dipotassium Phosphate), which help stabilize and improve the performance, functionality and quality of drinks that contain protein from sources including whey, collagen, and plant-based sources.

Rritual Superfoods Inc. announced that the company's product innovation and research team has completed testing on the first of its new superfood mushroom latte blend formulations, incorporating plant-based collagen enhancers as a key market differentiator.

GELITA used this year’s virtual IFT21 event to host educational session titled, “Hot! Hot! Hot! Food Formulator’s Must-Have Ingredient: Collagen Protein.” Attendees could see connect with GELITA Food Scientist Ginger Waller and discuss original formulations with collagen proteins.

The long-established trend towards proactively managing our health and well-being has been brought into sharper focus by COVID-19. Research by Innova Market Insights reveals a new wave of opportunity for functional nutrition product launches for 2021 and beyond, which will be explored further in a webinar on July 19.

The protein trend has promised to continue at a steady pace, with interest in, and consumption of, plant proteins increasing at record levels. This is due in large part to the rapid expansion in consumer demand for meat, dairy, and seafood analogs. But alongside the growth in protein as a whole ingredient, the various parts that make up a protein molecule are not being ignored. 

With all-natural ingredients like rooibos, hibiscus, monk fruit, and lemon, Rebellious Infusions' Caffeine-Free products are free of sugar, calories, artificial colorings, flavors, sweeteners, and fillers.

Neversecond will sell its C30 Energy Gel, C30+ Energy Gel with Caffeine and C30 Sports Drink on Never2.com.