As consumers continue to seek solutions for health and wellness needs, food and beverage product developers deliver a dizzying array of innovations across categories. While many sophisticated R&D teams work to refine formulations in supplement and energy segments, others have shifted their focus to product applications that do not traditionally feature vitamins and minerals. Take a look at some of the most cutting edge introductions from some of the industry's best product development teams.

Today’s suppliers do more than simply mix a formulation to the customer’s request; they offer guidance and expertise, typically staffing nutritionists, biochemists, and medical experts, as well as experts on regulations. They realize that often the company ordering a premix might not have the knowledge or in-house experience to create a safe and effective blend that includes the appropriate amounts and delivered bioavailability for each vitamin, mineral, or other component.

VUE is pioneering a turning point in this national story, simplifying the daily path to better health by introducing the first tea-based vitamin beverages and boost powder packs brimming with the clean, essential nourishment to fuel a balanced body and mind. 

The success of Green Vibrance resulted in Vibrant Health's exponential growth. But instead of placating the status quo, the company set its sights on continuous improvement. 

GELITA used this year’s SupplySide East to showcase its wide range of capabilities and offerings in better-for-you foods and supplements. 

In the company’s latest downloadable “Flavor Flash” report, T. Hasegawa explores the latest emerging flavor trends in the functional ingredients category.  

AIDP, Inc. is bolstering its wide-ranging nutraceutical ingredient line with an extensive line of California-grown mushroom extracts, powders, and blends from Sempera Organics, Morgan Hill, Calif.

Kemin Industries will exhibit at SupplySide East on Tuesday, April 18, and Wednesday, April 19, in Secaucus, N.J. Attendees are invited to Kemin Human Nutrition and Health’s Booth #500 to learn about the company’s latest health-forward functional ingredients.

With 25g of protein from pea and rice protein, this formula is for shaking, baking and making all of your favorite plant-based protein creations.

GHOST® WHEY has 25g of protein per serving and combines a premium 100% whey protein blend with natural digestive enzymes.