Launched in 2017, VitaCup has pioneered a complete line of vitamin and superfood-infused coffees and teas, including single-serve pods and capsules, ground coffee, and gourmet tea bags.

The launch of the new ice cream – with the company’s name on the labels -- demonstrates PureCircle’s confidence in the great taste of its next generation non-GMO stevia sweeteners.  They are an important break-through. The capabilities of these sweeteners and the company’s unique expertise in formulating with them are what make possible the delicious ‘PureCircle’ ice cream.

SoyLife Complex is standardized in isoflavones purely through natural selection and is particularly high in concentrations of daidzein, one of the most active constituents in soy recognized for its powerful antioxidant and phytoestrogenic properties.

The new EXBERRY® reds range includes shades such as “Vivid Red,” “Purple Plum,” “Veggie Red” and “Brilliant Pink,” made from fruits and vegetables including carrots, blackcurrants, radishes, blueberries and sweet potatoes.

50% MCT Oil Powder and 70% MCT Oil Powder are produced using non-GMO MCT Oil (coconut oil), plant-sourced ingredients and encapsulated exclusively by acacia fiber (Gum Acacia) to maximize their nutraceutical benefits. 

The 100% natural ingredient overcomes the bioavailabilty challenges traditionally associated with turmeric. A single capsule containing 300mg of Turmipure Gold® delivers the same amount of curcuminoids to the blood as 1922mg of standard turmeric (containing 95% curcuminoids).

Lightly sweetened with stevia, each drink features LivTru’s proprietary Curcumin Complex, plus Kucha Tea Extract - a uniquely anti-inflammatory Chinese herb - and Theanine, the same heart-healthy amino acid found in a variety of mushrooms and natural teas.

According to the Centers for Disease Control, more than 30 million Americans — nearly 10% of the entire population — are living with diabetes, and perhaps as many as 85 million more are living with prediabetes.

Nexira will also present its latest clinical results on cognitive performance. Our latest ingredient for weight management Okralin™ will be presented on our Booth #4743 and showcased on the New Product Zone.

The company will showcase Omyanutra™, a highly functional, porous carrier for active ingredients in dietary supplements; and the innovative flow aid Omyafood™ for powdered products. In addition to its mineral ingredients, Omya will highlight a range of specialties from its US distribution portfolio.