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Approximately 98% of shoppers reported that they had purchased confectionery products at some point in 2024, demonstrating that they continue to leave room in their budgets for treats like chocolate and candy that enhance special moments.

David Jacobs joined the company as vice president of marketing for Mars Food & Nutrition North America. Jacobs reports to Dave Dusangh, regional president of Mars Food & Nutrition North America.

Following the successful release of HI-CHEW Fantasy Mix in 2022, Blue Raspberry became a favorite flavor. Its nostalgic familiarity and fantasy-like profile offer a distinct flavor experience. 

Leading this year's lineup are the all-new Kit Kat® Milk Chocolate Santas and Reese's Peanut Butter Cups Sugar Cookie alongside merry favorites from Twizzlers, Jolly Rancher, and Cadbury. 

Founded in 2019 by social media personality Maxx Chewning, Sour Strips set out to invigorate the sour candy category with a distinctive product that combines sour flavors with innovative branding to elevate the candy experience. 

These appointments are intended to build on the company's strong momentum and drive ongoing growth and innovation in the vibrant food and nutrition business. 

EXBERRY® Shade Vivid Orange is a water-dispersible color made from non-GMO paprika. It has a high color intensity that allows for cost-effective low usage levels and can deliver bright shades in food products including confectionery, dairy, bakery, and plant-based meat.

Mars knows that c-store shoppers and those on the go are adventurous with their purchases, making variety key to winning in the c-store space. The latest Mars Wrigley innovations and offerings aim to fuel category growth and provide new options to consumers.

The first new flavor innovation since 2022, the addition features berry flavored bite-sized chocolate treats with a smooth peanut butter center that will transport fans to the comforting experience of a PB&J sandwich.

Each rope is stuffed with flavor from the inner filling to the outer layer, ensuring a taste experience that hits with every chew.