Authentic/Ethnic

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Demand for ethnic and international foods continues unabated as American consumers of all backgrounds discover more innovative and exotic flavors and formats.

Latin flavors are experiencing a strong upward surge, for good reason. There already are large parts of the US (especially California, Texas, and New Mexico) in which non-Hispanics are the minority. US Census Bureau data indicate that by mid-century, about a third of the population will be comprised of persons of Latin/Hispanic background. (Meanwhile, the Caucasian population is expected to drop from around 62% to about 56%.)

Rooted in Vietnamese culture and tradition, all Naughty Noah’s products are made with fresh, wholesome, all-natural and organic Vietnamese-inspired ingredients. Each serving carton contains individually wrapped and portioned rice noodles, spices, and omega-rich coconut or avocado oil. All ingredients are meticulously selected and sourced ingredients that are free of added growth hormones and antibiotics, and ensures that any animal used as sources are humanely raised.

US consumers are seeking hot and spicy flavor combinations, followed closely by savory. Menus and flavors are much more sophisticated than they have been in the past and the combinations of fresh, pickled, roasted and charred really lend themselves to these profiles. Use of chiles and peppers specifically has increased on all menus and across several cuisines.  With Americans welcoming heat to their palates, manufacturers can adapt more Hispanic and Latin flavors in their formulations. 

With Meatless Mondays catching fire and a general trend toward consuming less animal protein, manufacturers are relying on versatile, satisfying and familiar foods to take the place of meat as the hero ingredient. Enter potatoes, which deliver on customer satisfaction and lend themselves to a myriad of preparations.

Using a unique and detailed process, Bell uncovered new ideas for 2018 and beyond that are sure to ignite customer inspirations and translate them into winning product ideations.

Gochujang brings rich umami flavor with a gentle heat and slightly sweet finish and is widely regarded by trend watchers as the "next Sriracha."

In Organic and Clean Label Food Consumer in the US, Packaged Facts’ 2017 National Consumer Survey reveals that more than half of Hispanics mainly buy natural/organic when grocery shopping. While just over 60% are buying more natural/organic foods than ever.

Crazy Cuizine Asian Bowls deliver authentic, Asian-inspired meals in only a few minutes, for a quick, high-protein meal or snack

Kerry’s predictions forecast that the coming year will bring further specificity to the origin of flavors as consumers seek truly authentic flavor experiences. Consumer thirst for authentic experiences has generated a surge of unique flavors and blends that are true to the ethnic cuisine.