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Coca-Cola Augmenting Water Line

Coca-Cola is taking bottled water and doing what Coke is famous for -- giving it some bubbles and flavor.

March 21, 2013

The line is expected to launch on April 1.

Yogurt for Men

The product has seven active cultures and is clearly marketed to male consumers.

March 20, 2013

The product is differentiated from existing Greek yogurts by its 20-25g of natural protein per serving, a "man-sized" 8oz. cup that is at least 33% larger than most individual-serving Greek yogurts and marketing and packaging that speaks to active male consumers.

Kind Introducing Two Snack Bars

Kind Healthy Snacks is kicking it up a notch with two new varieties of snack bars.

March 19, 2013

The varieties include Dark Chocolate Chili Almond and Maple Glazed Pecan & Sea Salt.

Skinny for Chocolate Week

Skinny Cow Candy is introducing new Skinny Cow Divine Filled Chocolates.

March 18, 2013

The launch is scheduled to coincide with National Chocolate Week.

John Wayne Rubs

John Wayne Enterprises and Fire & Flavor are rolling out a line of all-natural spice rubs.

March 15, 2013

The rubs are gluten-free, all-natural and kosher certified.

Cape Cod Cuts

The New England brand adds 40% Less Fat Sea Salt & Cracked Pepper to its lineup of reduced fat kettle-cooked chips.

March 14, 2013

The new option is made with real sea salt and a blend of peppercorns, including a slightly sweet premium white pepper.

Rudi's Unveils New Breads

Rudi’s Organic Bakery announced the introduction of several new products at Natural Products Expo West.

March 13, 2013

In addition to breads, the company has launched a pair of new pretzel snacks, as well.

Lifeway's Helios Looks to Greek

Helios Organic Kefir from Lifeway Foods Inc. is going Greek.

March 12, 2013

The company's brand is also adding a degree of honey sweetness.

Xyience Adds a Pair

Xenergy + Hydration, Xenergy + Tea and Xenergy + Lemonade are zero-calorie, sugar-free and vitamin fortified drinks that are made with all natural flavors and colors.

March 11, 2013

The energy drink that prides itself on being "the energy drink of the health club, not the nightclub" has added a couple of new varieties to its line.