Thompson Brands LLC, long known for its private-label chocolate novelties, introduced a pair of its own brand of novel novelties at this year’s Sweets & Snacks Expo.
Energy drinks continue to grow, with recent estimates indicating 2010 sales of over $5 billion. To stand out from the crowd, manufacturers are trying new approaches, and in this stimulating category, removing a key stimulant may prove key for one company.
Celebrity chefs are among the trendsetters in entrées and other meal elements, and any number of them have lent their name to retail entrées and dishes.
Reformulating children’s products to attract the adult market is not a new tactic. Not too long ago, Jelly Bean introduced its line of Jelly Belly Cocktail Classics, with flavors such as Mojito, Pomegranate Cosmo and Margarita.
Among the fastest growing beverage trends of recent years has been energy drinks. Indeed, even in a year of slim growth for the category overall, energy beverages managed to post a strong 5.4% increase in volume, per Beverage Marketing Corp.
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